KQED is leading public media’s charge on digital innovation, so for them to be using Patreon’s membership tech to finance their programming and expand their community is an exciting, pivotal moment for Patreon, and for public media holistically.”ĭeep Look was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. “I’m so excited to partner with KQED to take shows like Deep Look to the next level," says Jack Conte, CEO and Co-Founder, Patreon. In addition, Deep Look will offer patrons exclusive access to its production process and special rewards like online chats, digital downloads and exclusive schwag. The ongoing support directly from Deep Look fans will enable the series to film more videos and travel to locations it would not be able to go to without these patrons. " Deep Look’s YouTube fans want more occasions to engage with Deep Look and Patreon's platform offers us an opportunity to develop a hybrid of engagement for fans while experimenting with an ongoing crowdfunding model."ĭeep Look’s patrons on Patreon can contribute as little as $2 a month, all the way up to $250 or more. “Audience engagement is a priority for KQED and we’re exploring models beyond traditional public media membership," says John Boland, KQED's President. Patreon allows creators to foster deeper relationships with their biggest fans through behind-the-scenes looks, additional content, and a sense of community in exchange for getting paid. Patreon is a fast-growing membership platform servicing 100,000 active creators and 2 million patrons. The series marries the cinematic tradition of PBS nature documentaries with personal, question-driven popular YouTube shows. KQED is partnering with Patreon, a San Francisco-based service provider to explore alternate revenue streams for its popular science series.ĭeep Look releases three-to-five minute episodes shot in ultra-HD (4K), using macro cinematography and video microscopy, approximately twice a month and currently has more than 500,000 subscribers. San Francisco, CA - KQED, the public media service in San Francisco, launches its first-ever-fan-funded initiative today for Deep Look, its award-winning YouTube series exploring big science concepts by going very small.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |